The Frozen Treats stamps showcase whimsical watercolor illustrations. The release date fits with the season, as Americans enjoy cool, refreshing ice pops on hot Summer days. Modern frozen treats are available in many varieties. Ice pops are made by large manufacturers, home cooks, and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges, and strawberries have become more common. In addition, flavors such as chocolate, root beer, and cola are also popular.
The Postal People also have announced that the Frozen Treats will be the first Scratch & Sniff U.S. stamps, and will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings. (They did not mention, but we will, that like most ice pops, they also will be sticky on the gum side, of course.)